Henry Russell Bruce (HRB), a strategic marketing firm with offices in Cedar Rapids and Davenport, today announced that Jeff McEachron has joined the company as Vice President of Internet Operations. This follows the March announcement of the merger of the Internet Marketing Group (IMG) with HRB. IMG is an Internet marketing, search engine optimization and web development company owned by McEachron.
McEachron is responsible for all Internet marketing, Internet media, email marketing, social networking programs and Web development. McEachron is also a member of HRB’s senior management team.
“This represents a significant shift in HRB’s business model to position the company for growth in Web development and Internet marketing, including social media,” said HRB President Steve Erickson. “Our primary objective going forward is to help clients generate leads and sales using both traditional and Internet marketing in a highly integrated fashion. We also will maintain our leadership position in helping clients build their brands,” he added.
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“Jeff has a history of management experience, as well as highly sought after Web skills that will bring HRB up to the highest level of Internet capabilities,” said Erickson.
McEachron, who holds a Bachelor of Science degree in management, computer information systems, is a Web strategist and programmer with an expert understanding of Internet technology integration with expertise in incorporating multiple technologies to leverage content, reduce costs, and increase sales for our clients.
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Henry Russell Bruce is a strategic marketing firm that uses research, brand-building, advertising, media, creative, public relations and Web strategies to help clients grow market share, generate new business, create brand loyalty and measure marketing results to build and support its clients’ brands. HRB, founded in 1973, has offices in Cedar Rapids and Davenport, Iowa. For more information, contact HRB at 319.298.0242 or 563.322.0577, or visit www.hrb-ideas.com.
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