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Building a New Web: HTML 5 Video

January 31st, 2010 by Categories: Internet Technology Tags: , , , ,

Flash is widely accepted as the method that video is distributed over the Internet. It quickly became the standard as sites like YouTube, Metacafe, Break, Vimeo, and other content providers started to use it as their means of online media distribution. Before Flash, people would embed Windows Media Player or Quicktime to play back video on a website. This method was slow and not everyone with PCs had Quicktime installed and people using Macs weren’t capable of playing a Windows Media Video. Almost all of those people had Flash installed, so the widespread adoption of Flash for playing video was well justified.

HTML 5 Video

In any technology industry, the drive to improve the accepted standard is unavoidable. Flash is far from perfect. People encounter crashing and performance hogging websites due to their use of Flash. Another issue that’s come into play is that Flash is solely owned and developed by Adobe, and people can’t help but feel like they don’t want a single company to determine what the future of online media will be. For example, Microsoft Internet Explorer is one piece of software where one company single-handedly slowed the development of Internet technologies from making years of progress. There are various enhancements that Adobe has been capable of adding over the years, but has chosen to only include them now such as search engine optimization, graphics acceleration, and more. Apple has added another reason to prefer open-standards over Flash by not supporting Flash on their devices. They claim it’s due to battery usage and poor stability, but others say it’s due to Apple wanting to force people to use their App Store to provide services that were once available via Flash. Either way you look at it, the solution needs to be something that is faster, more reliable, and isn’t owned by a single company. Now there’s a new video distribution method that aims to fix everything that Flash video has gotten wrong, and it’s HTML 5 video.


Both YouTube & Vimeo have recently launched their web players that are 100% HTML 5 and don’t use any Flash. Not many web browsers are capable of HTML 5 video at the moment as it is still a developing Internet standard. It’s a good sign to get two big name video sites showing their support early on. Once the standard is finalized, the available web browsers will be capable of supporting it. There are even ways to enable HTML 5 in older versions of Internet Explorer for those that prefer to use IE. HTML 5 video will be able to provide all of the custom designs and functionality of modern Flash players, but will be fully optimized for speed and reliability in addition to promoting the use of the latest version of web browsers (while not forcing you to use any one in particular). This is the first article in a series covering the new website design and development technologies.

Kurt Zenisek
Lead Web Developer

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