Welcome to my first blog. Though I doubt it will be quite as exciting or memorable as my first kiss with Susie Wicklund at Trout Lake Camp (a “one and done,” I never saw her again) hopefully it will be a longer, more interesting relationship. And not turn into a “blah-g!”
As an agency creative director, I’m by nature more visual and less wordy. Lucky you. After 30 years in the advertising and branding business, I do think I have a few insights worth sharing but I’ll keep them brief so you can get back to your “LOST” episode updates quickly. (Then maybe you can help me figure out who John Locke really is and what his purpose on the island might be.)
One thing I am sure of is that today’s crescendo of marketing messaging and their sources is immense … and will only get bigger. Meaning the struggle for audience attention will only get harder. So how will smart marketers be seen and heard? Not necessarily by being the most artistically pleasing, cleverest or the loudest. That’s relatively easy to do. The hard part, and not coincidentally the most important part, is finding that “thing” prospects and customers really, really care about, then are willing to invest their valuable time to learn more about.
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Today, effective advertising isn’t as much about finding the “hook” as it is about finding the “who cares?” (hook heirs?)
The kind of thing that would’ve made me yearn to stay in touch with Susie Wicklund. Wherever she may be.
New Look! 
to stay with natural and whole foods…
to lower the estrogen levels, while losing weight and gaining muscle too. the results of lower estrogen creation in the physiqueas women mature older, the manufacturing of estrogen decreases, resulting sooner or later in finish menopause. estrogen is t…
your players. take them to your local…
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windshield wipers. and in many cases, once…
the damage has spread, you’re stuck shelling out for a whole auto glass replacement rather than an affordable repair.the repair process itself is extremely straightforward, and many auto glass shops provide mobile services so they can come directly to…
the south-west coast of britain. alternatively, you…
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what will you do next time you’re…
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tequila lime chicken – the ingredients: two…
5 oz. chicken breasts 1 cup fresh lime juice 1/2 cup tequila 1 cup tortilla chips 1/2 cup mexi-ranch dressing (see recipe below) 1/2 cup shredded cheddar jack cheese is your mouth starting to water yet? if not, stay tuned…applebee’s tequila…
terms including applebee’s starting this morning and…
peaking right at lunch time.the best part of this story is that two deserving organizations were rewarded for their good deeds. applebee’s was rewarded with fantastic branding while our brave veterans and service people were treated to a free lunch, t…
freeway, the steel-belted radials would show symptoms…
of separation of the tread; & if you didn’t know, the tread is what gives you traction, which is something that prevents your vehicle from sliding everywhere. even though no one really knew why this was happening, they say that this…
every day can help alleviate stress. another…
immediate stress reliever is cutting back on caffeine.solution #5. you’ll love this one. take baths! specifically, add two cups of apple cider vinegar to your warm bath and soak for 20 minutes. it will cut the burning and itching immediately and…
now you can have the 60 inches…
for yourself. the applications on the tv are also varying for you and your family to enjoy. the audio is pretty basic. if you want great audio you need to get a set of audio system. the tv can also be…