Once you shoot television commercials you need to edit them and take care of all of those details necessary to get them on the air. That’s what we’ve been doing this week for our restaurant client, and that work will likely continue into early next week. Can’t wait to see the finished spot where a spy drops down out of the ceiling and hits the floor (safely and with a stunt guy, of course). While the shooting took place in the middle of the night, the editing is going on pretty much between 8 and 5.
HRB partners Steve Erickson and Jim Thebeau were interviewed for an article on niche marketing for an upcoming issues of the Edge Business Journal. They discussed the three basic rules for niche marketing, including Meeting the Unique Needs of the Niche, Understanding the Markets Hot Buttons, Business and Language, and Testing the Market.
HRB Senior Vice President and Director of Internet Operations, Jeff McEachron had the opportunity to speak about “Getting Started in Social Media” to a group of about 60 at the Rotary Club of East Moline / Silvis. The most important message was the importance of having a plan and committing the appropriate resources before you begin. Jeff’s next presentation will be at the Cedar Rapids Chamber Academy on February 9th. View a list of upcoming HRB events.
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Our Web site designers stayed busy this week helping a new client fix a broken Web site, programming a few others, and developing an animation that will be used to help unveil a new brand for one of the most recognized organizations in Cedar Rapids. Stay tuned and keep your eyes open for this one!
There’s something new at HRB. Starting February 1, HRB started Growth, its strategic planning and growth division. It’s so new that there is nothing on our Web site yet. For years, HRB has been in the business of growing brands and growing business, but this new division takes our strategic planning and business building to a higher level. We even offer pay for performance options.
Finally, we are getting close to completing a new logo and brand identity for a large architectural/engineering firm.
New Look! 
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into the night that is. so if…
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