In a blaze of smoke and flame this week, the Cedar Rapids Area Chamber of Commerce unveiled to the community its new brand identity that includes an updated name, new logo and tagline – created by Henry Russell Bruce.
After research was conducted with members and community leaders, “The Chamber” was chosen as the organization’s name. The new logo features a hand and torch, which personifies the active leadership of The Chamber. The bright flame represents igniting business opportunities. The tagline “Champion for a Greater Cedar Rapids” reflects the proactive nature of The Chamber’s mission and speaks both to its purpose and the geographic reach of the community it serves.
For nearly a month before the brand launch, The Chamber ran a teaser campaign showing a flame and asking, “Are you carrying the torch?”
In creating the new logo and brand identity HRB took The Chamber through its extensive proprietary BrandPlan™ process.
HRB created two additional elements for the brand launch: a 10-second Flash animation for the Web in which a flame burns through the old logo to reveal the new one, and a 15-second animated commercial to air on KCRG.
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Our Senior VP and Director of Internet Operations, Jeff McEachron, made two highly successful social media presentations in the Quad Cities this week – one to a major university and the other to a group of top corporate marketing managers.
HRB has finalized its live 2010 seminar series for Cedar Rapids, Iowa City and the Quad Cities for the remainder of the year and will be posting the content on the Web site soon.
We added a new healthcare client in the patient transportation field. We’ll be doing rebranding and public relations for this essential community asset that helps save lives.
For our earth stabilization client in Iowa City we developed a new name and new brand identity, including a logo and tag line. Currently HRB is managing a large event scheduled for mid-April for the client and will soon be starting a public relations campaign.
We’ve started work on the next direct mail campaign for a large casino and hotel client in Illinois. That will hit the mail in the next couple of weeks.
Planning for a large live seminar in April for an Iowa City client is underway. It will include continuing education credits and media coverage.
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