How do most of you see corporations? Fun, inspirational or creative? Probably more like, stuffy, conservative and safe. Am I right?
So on Tuesday, I’m sitting home working (VPNs are a beautiful thing) and waiting for the plumber and furniture delivery truck to show up. I’m developing a press kit for a client right now, so I’m working on that. And, like most Americans I am multi-tasking. I also have the TV on. At this moment it is Ellen. So, she’s midway through her monologue (after the dancing) and she talks about some fan mail. A fan emailed in that she was unhappy by the fact that Dish Network didn’t include her name in the line up for American Idol when she clicked, Info.
Somehow Dish got wind of this customer’s complaint and Ellen’s announcement of it and within 24 hours changed the listing. It went from Simon and Randy being listed to Ellen being the coolest judge ever! And it went on all day for several days.
You have to admire a very large corporation for being “in tune” and being responsive. Because for the last several days Dish Network has basked in the glory of Ellen’s satisfaction. I don’t care who you are or the size of your advertising budget, the publicity they are getting would have cost them a fortune, would have been contrived and everyone would see through it as an endorsement. Perhaps the PR folks at Dish are so good that it was….
Either way, well done Dish Network, well done. (Whomever (intern or executive) that moved the complaint up the channel needs a bonus or at least a free lunch.)
