Another week of fun at HRB.
One of our brand teams was intimately involved in the internal brand launch of a major media client all last week during employee meetings. Re-branding brings up a lot of questions, but overall it was very well received. The video and animation we produced for the event kept the spirit upbeat and sent the participants off on a good note.
A large transportation client had a big public relations announcement last week. HRB supported that effort by putting together a plan, writing the elements and pitching it to the media.
HRB presented a seminar, “Tell Your Story Using the New Public Relations Strategies,” in Cedar Rapids. The group discussed tips and ways to incorporate social media into your public relations program and how traditional PR still has a strong role…you just have more territory to cover.
Our next live seminar will be delivered by HRB Senior Vice President Jeff McEachron in the Quad Cities at 11:30 am on May 20. His presentation, “If You’re Not Blogging - You’re Missing a Marketing Goldmine” addresses the relationship-building and marketing power of blogging. Blogging is one of the most direct-to-the-consumer communications and marketing mediums of our day. It is unfiltered information coming directly from the company to the marketplace. Jeff is an expert on this subject. You can see for yourself by reading his blog entries on the HRB Website. Jeff will give this same live seminar in Cedar Rapids on June 2.
Our Web work continues to increase so we’re starting work on sites for a new health care client and a regional development agency. We continue to handle ongoing optimization and Internet marketing campaigns for a number of Web clients on a weekly basis.
We have a new graphic design intern from Drake University starting next week. Her name is Allison Maze and she will be a senior this fall. She just returned to her hometown of Cedar Rapids following a semester of college and working for a design firm in London. Welcome to HRB for the summer, Allison.
And, a new intern will be joining the public relations soon to work with PR VP Shelby Kraus and members of the Web team as those two functions continue their growing symbiotic relationship.
HRB President and partner Steve Erickson is a featured writer in the May issue of Edge Business. His piece, “Make your brand the life of the party,” makes a strong and compelling story on how to position your brand to make it attractive to your audience. And, he answers the question “How does a brand actually demonstrate a genuine interest in and engage its audience?” It’s really a good read for those interested in upping their brand game.
We would like to thank the 15 new clients who have joined the HRB team so far this year – clients who look to us to help them build their brands and grow their businesses.
Please take a look at our portfolio to see how we’ve been helping our clients with their marketing efforts.
New Look! 