As the temperature heats up outside, so does the work for HRB clients.
Strategic planning continues to move along for a large media company client. It is one thing to develop a new brand and it is another to roll it out in a way that is most effective and causes the least amount of strife for employees. Sometimes a tough balance…
HRB’s strategic planning unit, the Growth Division, has been doing work for current clients and engaging prospective clients via Web, phones and direct mail. The response to this new way of growing client businesses has been exciting and rewarding. If you have questions about how HRB can help grow your business, please contact us.
Kicked off a Web project for a new client in the medical field this week. As a highly skilled surgery specialist, this doctor and hospital want to tell the story of patients who have benefited from corrective surgery and help others understand they can have a life without pain.
One of the premier design firms in the region came to HRB for help with crafting a brand and marketing strategy that will help current and prospective customers understand all of its services and capabilities. Last week we analyzed the research we did on behalf of the firm; this week we present the findings. It’s always interesting to present research to clients on their own brand and company. Most times we find some surprises no one anticipated.
Creating software demonstrations is a very technical and creative task. Last week HRB took a shell of a software demo and built some amazing graphics and functionality that will keep the audience engaged.
Work continues on a new product launch for a client in the ag industry. We are finalizing key messages and design of the initial roll out kit and then will continue to develop print, radio and direct mail.
We finalized a new logo and Website design for a client in Coralville. We began the next step to develop the copy for the Website and other marketing materials.
A client in Cedar Rapids is launching a summer campaign to promote the use of its urgent care services. Look for outdoor and direct mail to launch in June.
A Live HRB seminar on blogging presented by Senior Vice President Jeff McEachron held in the Quad Cities Thursday, May 20, had an excellent turnout and resulted in follow-ups talks with a number of attendees. Jeff will give the presentation “If You’re Not Blogging – You’re Missing a Marketing Gold Mine” again on Wednesday, June 2, at 11:00 am at the Skywalk Group, 205 Second Street SE, Suite 204, in Cedar Rapids.
Our next Live seminar in the Quad Cities, “5 Steps to a Fresh New Brand in Less Than 30 Days” is coming up on Wednesday, June 9 at 11:30 am. The presenter is HRB Vice President of Public Relations Shelby Kraus. It will be presented at the Quad City Realtors Association headquarters in Bettendorf.
If you would like marketing, design, advertising, strategic growth planning, public relations or Web assistance, please contact us at 800-728-2656 or jthe...@hrb-ideas.com.
