If you have an interest in sales and marketing, this post is for you. At HRB we’re constantly monitoring advertising, strategic planning, research and public relations trends that are driven by new software automation tools, unique bundling packages and social media marketing contests. Check out these stories and let us know your thoughts in the comments section or on the HRB Facebook page.
FTC looks at opt-out option for behavioral targeting
If you have not been following the discussions surrounding online behavioral targeting and the resulting data gathering on individuals, you may want to start. Whether you are using behavioral targeting as a marketing technique or you are a consumer, you could be affected.
According to MediaPost®, The Federal Trade Commission (FTC) is considering a “do not track” list to address Internet advertising privacy concerns, similar to the Do Not Call Registry pertaining to telephone solicitations. To learn more about behavioral targeting visit the FTC’s Wikipedia page.
What are America’s favorite news sources?
As a former journalist, I find the rapid changes in news consumption habits fascinating. Of course, age, technology and access all play a role in how we get our news.
According to a new study by Gather Inc., individuals are increasingly turning to the Internet to find, receive, share and discuss news. The report reveals trends in how people are receiving and interacting with various Internet news outlets and starting millions of conversations across America.
For instance, a whopping 53% of people still cite newspapers as their main source of news, although 65% of respondents younger than 25 years old described their news habits as interest-based, only reading about breaking news stories or stories of interest. 70% of respondents in this age group turn to the Internet to learn more about a breaking news story and share information with others via social networks.
Marketers increasingly seeking online tracking metrics
Marketers are slowly but consistently moving more of their marketing budgets from traditional to online sources. And, the more they spend on SEO and social media marketing, the more they want to measure ROI.
The Forbes® Insights and software and analytics firm MarketShare Partners reveal that marketers and agencies continue to struggle with finding the metrics to justify dollars spent on online campaigns.
Strategic growth planning for business and marketing success
Ever wonder why some companies turn everything they touch into gold while others struggle to capture great market share? Why marketing doesn’t work with sales?
These questions keep CEOs from sleeping at night. It takes guts and experience to bring accurate, honest analysis and advice to today’s company executives. When it comes to growing a business, most companies struggle to find just the right balance of all the right growth ingredients.
Download the HRB GROWTH brochure and perhaps you’ll see how the “domino effect” can work for your brand.
Can the iPad® slow newspaper and magazine readership?
Earlier this year, just as the iPad® was being launched, BtoB Magazine carried a front page story about the possible effects the Apple iPad could have on reviving the ailing print media industry. For one thing, with its vertically-oriented color screen that mimics the size of a single magazine page, the iPad is seen in some circles as an ideal device for reading digital versions of print publications.
“We feel it’s an exciting, new, major media platform, and it can’t be ignored,” said Jason Snell, Editor of IDG’s Macworld, which is currently developing an iPad application.
