A week of golf, planting seeds and helping non-profits raise awareness and funds—we’ve definitely been keeping busy at HRB!
Just as German golfer Martin Kaymer was winning the PGA Championship in Kohler, Wisc., HRB was helping a client generate some much needed awareness for its brand.
Last week one of our clients, a large international IT company, sent two lucky contest winners to the PGA Championship in Kohler. The company wanted to increase awareness of its name and capabilities in the IT industry so HRB suggested a golf-related campaign and contest, as many of the firm’s customers had a high level of interest in golf.
The campaign was promoted via direct mail and online banner ads on two east coast news sites. Because of the short promotion time frame, the client expected to receive about 20 entries for the contest. The final entry number reached almost 70. Score!
Planting a seed
For one of its ag clients, HRB presented an ad campaign that not only capitalized on the company’s longevity but portrayed the company’s values. The client was quite pleased with the ads and radio spots created.
Fun raising?
When trying to raise a lot of money in a capital campaign it is important to look organized and polished. This week we wrapped up designs for a local nonprofit’s campaign that pushes the boundaries of it being more than about bricks and mortar and all about the “immigrant spirit in all of us.”
Web & design work
Work continues on two Websites for local non-profits. A photo shoot is in the works for one as we seek photographs that vividly reflect who they are and who they serve. The website design was approved for the other client and programming has begun as well. HRB also gave in-kind donations to each of these incredible organizations to lighten their financial burdens and to better position them for online donations.
Back to school already?
It’s back to school time for one eastern Iowa HRB client. We just completed two campaigns to help promote their special back-to-school broadband offers. The multi-media effort was supported with TV, radio, print, direct mail and online marketing.
HRB seminars in full swing
HRB’s live, free seminar on Strategic Growth Planning in the Quad Cities was well attended and well received. HRB Senior Vice President Dave Aeschliman explained the benefits of planning strategically for growth and outlined the path to get there. He demonstrated how our GROWTH Division brings five unique strategic advantages to each of its client relationships:
1) Insistent that its efforts be measured against a client growth goal;
2) Comprehensive and unparalleled client industry knowledge;
3) Deeply insightful analysis (research) of client growth opportunities and limitations;
4) Intricately detailed, pre-budgeted, line by line sales and marketing plans; and
5) The gutsy offer to financially share in the risk of following its advice.
**Dave will present the same seminar, “Strategic Planning for Business and Marketing Success,” on Wednesday, September 8th. The seminar will be held at the Skywalk Group at 205 2nd Ave SE in Cedar Rapids. Register here.
Enjoy your week and don’t forget to market, promote and grow your business!
New Look! 