In an effort to better connect with other aspiring and established PR executives in the blogosphere, I’ve decided to tailor my Friday blog posts to topics that are of interest to me as an intern at HRB. I scan hundreds of articles per week to stay on top of advertising, public relations, marketing and social media trends but am finding I never really get a chance to communicate what I’m learning with others.
My goal is to compile my favorite posts and engage in conversation with you, my readers. Hopefully some of these blogs inspire you as much as they inspire me.
I also share all of these posts via my Google Reader account and my Twitter handle.
PR blogs to check out:
‘The Media is the Enemy,’ and Other Dangerous Notions to Disavow – Great piece by PR News about how spokespeople should treat the media.
The Most Hated Man on Twitter – I wonder if this guy knows that his tweets were recorded and archived by the U.S. Library of Congress (see this article by ArsTechnica.com for proof of this)? Great post by the Spinks Blog that reminds Internet users to “think before they Tweet.”
Opinion: ‘Mad Men’ Unvarnished – AdWeek®’s ad critic Barbara Lippert gauges what the hit AMC® series tells us about ourselves. I have to admit, the “buzz” this show has created thus far is pretty amazing!
As Big Corporations Become Increasingly Mired in Crises, is PR’s Crisis-Management Role In Need of Revision? – This year three major corporations all made the same critical mistake, reports the Bulldog Reporter® this week. Goldman Sachs®, BP® and Toyota® each replied with “No comment” when their company was in trouble. Do you think it’s better to ignore PR problems or address them upfront?
What Small Business Owners Should Know About Their PR Efforts – As an employee at a small company who represents other small companies, I think this article did an excellent job of explaining why business shouldn’t cut their PR and marketing budgets during a recession. This is the first time I’ve read anything by Ronn Torossian of 5WPR but I plan on following his posts from this point forward.
Confidentiality and Agency Life – I couldn’t agree more with Dave Fleet’s statement, “I’ll categorically state that my reputation is worth way more to me than one or two quick wins.” As an intern I too am entrusted with a lot of confidential information about clients. I think it’s important for all agency employees to recognize the values of honesty and trust in every business relationship they form.
The Secret of the Roush Effect – Short and sweet article by Seth Godin about the success of the late Gerald Roush’s Ferrari Market Letter. How do your own newsletter campaigns size up?
Intern blogs to check out:
Advice for Future Interns (by Jessica Braun of Edelman Chicago) – Insightful post for college students about post-college internships. I follow Jessica Braun on Twitter and subscribe to Edelman®’s blog in my Google Reader®, and I have to say I’m always impressed by this company’s diverse viewpoints about the PR industry.
Jay-Z’s Secrets for Personal Success – As an intern I’m always looking for ways to improve my writing, personal brand and communication skills. This article was truly inspiring to me as an aspiring business owner.
HMA PR Introduces #MediaMonday Blog Posts – I recently stumbled across HMA Public Relations of Phoenix while searching for PR companies on Facebook®. I checked out their blog and noticed that they just started a new blog series, #MediaMonday, in which they post stories from the media’s perspective to help PR and advertising executives get to know the media a little better. This #MediaMonday post introduces Arizona Notebook founder, journalist and shooter Mike Padgett.
One Internship, Two Internships, Three Internships…More! – As a student that has interned with more than three different companies in three different PR settings since 2006, I definitely see the value in gaining as much diverse real-world experience as possible before graduation. Check out this piece by Evan Nicholson of Temple University’s PRSSA chapter in Philadelphia. She offers some great insights about what she’s learned from working for both agencies and non-profits and how it has led her to her “PR niche.”
Megan — thank you for including http://www.hmatime.com on your list.
You're very welcome. I have been considering writing a blog series and your #MediaMonday series was very insightful and interesting. Thanks for sharing it.