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HRB Week in Review 5/10/2010
Fast and furious! That was the motto last week at HRB.
An HRB Web client took our relationship to the next level when they asked for our help to launch and promote a new product. The product will be rolled out statewide this summer with meetings and a mass media campaign. We are developing direct mail, emails, print ads, radio spots, a video, handout kits, press releases and presentation materials. It’s a quick turnaround but we’re up for the challenge and excited to work with this great bunch of people.
A large Cedar Rapids based client in the transportation industry kept us busy last week with a number of projects. A significant leadership change in the organization took place and HRB helped to communicate the news to both local and trade media. We also put the finishing touches on the internal communications pieces and sent them into production.
People are registering for the May 20 HRB live seminar in the QC – If You’re Not Blogging – You’re Missing a Marketing Gold Mine, presented by HRB Web guru and Senior Vice President Jeff McEachron. The presentation will be held from 11:30 am to 1:00 pm at the Quad City Area Realtor Association, 1900 State Street, in Bettendorf. Jeff gives the same presentation on June 2 at the Skywalk Group in downtown Cedar Rapids.
Our live seminar series on Web and marketing topics is presented each month in the Quad Cities and Cedar Rapids. Upcoming topics include: 5 Steps to a Fresh New Brand in Less Than 30 Days, Social Media Success Stories – Do You See Yourself Here?, Strategic Planning for Business and Marketing Success and The Value of Design in Brand Identity.
Research is underway for a new healthcare client and a project timeline is in place for work to begin this week.
Rolled out a new brand to the internal audience of a large regional media company. Next step – going public with the new brand.
Jim Thebeau
Partner/CEO
Follow me on Twitter @JimThebeau
Connect with me on LinkedIn: www.linkedin.com/in/jimthebeau
Henry Russell Bruce is a full-service advertising agency and Internet marketing firm that focuses on branding, developing and executing marketing roadmaps, and growing companies.
HRB’s Week in Review – April 2nd, 2010
Our live educational seminar on how to more effectively buy traditional and online media in the Quad Cities produced a new credit union client, thanks to HRB media director Denise Hesser. She will deliver the same seminar in Cedar Rapids on April 7.
As the week came to an end, we completed a rebrand for our large architecture/engineering firm and delivered all final files and a brand identity style guide.
A new Web site is nearing completion for our subsoil stabilization client in Iowa City and will be launched by April 13 in time for the company’s live seminar in Coralville, where the company will offer continuing education credits to attendees.
HRB completed trade show banners and a brochure for ICAD to use at a wind seminar in Chicago in April. The Corridor continues its efforts to woo wind energy-related manufacturers and the jobs that come with them.
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Our Web team kicked off a new Web site for Priority 1 to attract students looking for internships in the greater Cedar Rapids area.
Speaking of Web we delivered a proposal for a new training Web site in the Quad Cities, due to be awarded in the next 45 days.
Research is getting underway for a large lumber yard client in the Quad Cities as we help the company identify its strategic differentiators from others in its market to better promote its products and services.
Jim Thebeau
Partner/CEO
Follow me on Twitter @JimThebeau
Connect with me on LinkedIn: www.linkedin.com/in/jimthebeau
HRB’s Week in Review – March 12th
What a busy and uplifting week it has been at HRB as we finalize trade show booth plans for a Connecticut client preparing to attend the National Agri-Marketing Association convention in Kansas City, April 21-23.
We’ve published the schedule of our 2010 seminar series for Cedar Rapids and the Quad Cities on our Web site so you can see what’s coming and sign up at any time. The subject matter includes topics on Web and social media, public relations, branding, media buying, strategic planning and more.
A large media outlet client is getting plans together to launch its new brand internally and externally, so we hosted an office brainstorming session to generate ideas.
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Much PR work being done for several clients – generating media lists and researching editorial calendar opportunities on our Web-based Cision PR software.
Three new TV spots for our Mexican restaurant client were wrapped up and distributed to all stores nationally and will begin airing locally next week.
For our rugged tablet PC client, we finalized banner ads targeting applications and product features.
A save the date email went out for an April seminar being planned for our subsoil stabilization client in Iowa City. Invitations are being printed and will drop early next week. Brand identity package (letterhead, biz cards, envelopes) are being finalized. Brochure is in client review. Web site design is in the works – design is approved. They are very happy with their new look.
No, we’re not in trouble with the law. But we’ve been interviewing and meeting with law enforcement training officers for the past two weeks in order to develop a strategic marketing plan for a training client in the Corridor. Also researching trade pubs, trade shows and associations to prepare for our upcoming client presentation.
We’ve almost got final approval for a new animated video for a medical devices client.
For our large engineering/architectural client, we are finishing the templates for the new brand look. Working on a corporate brochure and presentation folder as the next step in the re-brand process.
Want help with a marketing project or campaign, please contact HRB.
Jim Thebeau
Partner/CEO
Follow me on Twitter @JimThebeau
Connect with me on LinkedIn: www.linkedin.com/in/jimthebeau
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