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Scribe and Pontiflex Make SEO Easy

November 16th, 2010 by Categories: Internet Marketing, Internet Technology, News, Social Media Marketing Tags: , , , , , , , ,

Study your customers' behaviors before you start targeting them.If you and your clients are interested in applying search engine optimization (SEO) to your blogging, user data and mobile communications efforts, then this blog is a must-read.

Not only have we been reading some interesting news about trends in blogging and blog optimization, but we’re learning how and why there will soon be a major shift in the way companies acquire user data and present their brand via mobile applications.

Technorati’s 2010 State of the Blogosphere Report Discusses New Trends in Blogging

The significant growth of mobile blogging is a key trend that Technorati® noticed and analyzed this year in its sixth annual blogosphere report.  Taking a deeper dive into the behaviors of the entire blogosphere (with a focus on female bloggers), this year’s topics included: brands embracing social media, traditional media vs. social media, brands working with bloggers, monetization, smartphone and tablet usage, the importance of Twitter® and Facebook®, niche blogging and changes within the blogosphere over 2010.

Like to Make Your Blog Content More Searchable? Optimize it!

If you are not applying strong SEO techniques to the content of your blog, there’s an app for that—an online service, actually. It’s called Scribe®. Scribe analyzes your natural, reader-focused content and tells you how to gently tweak it to spoon feed search engines based on 15 SEO best practices. It actually provides you with a numerical percentage rating for your optimization and shows you how to improve your SEO results. You can select from a variety of subscription and feature options.

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Why There Will be a Shift From Buying Impressions to Acquiring User Data

Zephrin Lasker is the CEO and co-founder of Pontiflex®, a digital Cost Per Lead generation company. His company asserts that trends in media consumption and media buying have got to change to increase the effectiveness and growth of advertising efforts. Since this also improves SEO results and given there has been such a profound change in the way people consume media, it stands to reason that marketers need to recalibrate the approach they take to their branding campaigns.

In a recent article he wrote for MediaPost®, 4 Trends That Will Shape Q4, Year Beyond, he claims that, to date, branding campaigns have relied on broadcasting a message to a universe of anonymous people. Marketers have traditionally purchased impressions—on TV, radio or the Internet for their online banners. But that’s an approach that’s not relevant in a user-centric world. He makes some very good points here. 

Mobile Apps are Growing Rapidly, But Good User Experience is a Must

Did you know that a new online study conducted by Harris Interactive and commissioned by EffectiveUI in October found that the majority of mobile phone users who download and use applications choose them based on good recommendations and user experience? That’s news to the companies and organizations who are releasing them. They’re assuming that people are downloading and using their applications based on their opinion of the brand name. So where is the disconnect happening?

According to Rebecca Flavin, CEO of EffectiveUI, “Mobile applications are the sure fire way to extend a brand. It’s time for organizations to understand how to fully leverage the mobile channel and optimize a user-center approach to drive adoption, as well as reinforce and drive brand loyalty.” Read this article from the Bulldog Reporter about why 40 percent of mobile app users are disappointed with the current apps from their favorite brands.

What are your thoughts about these studies? I’d love to hear your opinions in the comments section below.

Jim Thebeau
Partner/CEO
800-728-2656 ext. 121

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Adobe Previews Their HTML5 Software

November 12th, 2010 by Categories: Internet Technology, Website Design Tags: , , , , , , , ,

Adobe® HTML5 software previewAdobe® is one of the few companies that provides great software tools to professionals spanning multiple career fields. They’re definitely being watched under a microscope lately as details emerge regarding the future of Flash now that it’s no longer the only technology capable of providing rich, interactive, online content. Flash has established a prolific user-base, but these latest developments have both users and developers questioning if they should be learning and building Flash-based software instead of the emerging open standard.

There’s no denying that Apple has given them quite a headache by not supporting Flash on their iPhones®, iPods® and iPads®. Apple® has valid reasoning that the battery life suffers immensely while users browse sites that contain Flash content (something that people have become used to being able to do without having to worry about battery life consumption). It also leaves the door open for security issues and crashing (for example, Apple just released version 10.6.5 of their computer operating system where 134 CVE IDs are included as fixes to vulnerabilities; 55 of those are for Flash Player alone).

Last month, Apple reported that they have sold over 120,000,000 iOS devices to date, and most of the functionality of those devices is derived from the fact that they have access to the Internet. Everyone was left wondering how Adobe would respond to Apple standing their ground. Many people forget that Adobe is actually in business as a communication company first and a company of their products second. This means that they change their product line-up to suit the most appropriate communication technologies rather than getting into a legal war to try and force us into keeping Flash alive against the will of other businesses and many of their customers. This isn’t the first time I wrote about Adobe embracing HTML5 either. Kudos to Adobe for how they’re handling this situation.

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Previous versions of Flash Professional (the tool used by web designers to create Flash apps/animations) used to be able to export out to Java, but the demand for Java has declined over the years so it was removed. The rise in demand for the new open HTML5 standard has Adobe coming up with ways to utilize it. A recent blog article by an Adobe employee gives a video preview of this new tool that converts projects made with Flash into HTML5 and also provides some great insight into some of Adobe’s problems and philosophies. People that learned Flash are not left in the dust simply because the industry moved on, but rather empowered to use what they know best to create things using the latest standards and Web service technologies.

There’s potential limitations to exporting from a program built with the intention of using a different technology, so Adobe has recently posted a video preview of their new program that’s built from the ground up with the intention of using HTML5 as the primary technology. Watching the video reveals that it’s very reminiscent of Flash Professional, but with subtle changes based on the various things that they’ve learned over the years (changing the interface of a well established application is much more of a headache than implementing the new/improved interface as a whole in a new program).

Adobe has been presented with the problem of their customers having to decide: whether or not to use Flash due to it not being able to run on over 120 million (otherwise very capable) Internet-enabled devices; whether or not to use the HTML5 standard to create something just as good as what is capable through Flash; or whether they can create both (if the client is willing to pay for the two versions). Their philosophy that “Adobe lives or dies by its ability to help customers solve real problems” seems to hold true with their latest announcements. When these tools are  released, clients will be able to get what they want and the developers will be able to use the latest tools for the job to create it so that it’s viewable by as many people as possible.

Kurt Zenisek
Lead Web Developer

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4 Reasons Why Social Behaviors are Plateauing and Mobile Usage Rates are Rising

November 3rd, 2010 by Categories: Internet Technology, Marketing, News Tags: , , , , , , , , ,

How many mobile phone apps do you use?Why Social Behaviors Are Plateauing (by Augie Ray of MediaPost)

Since 2007, Forrester has tracked the growth of social behaviors. For years we’ve seen increases in more complex communication techniques from “Creators”—those who generate social content such as YouTube® videos and blog posts.

But for the first time in three years, we’re seeing a change in social media marketing trends. The Forrester 2010 Global Update of Social Technographics demonstrates that many social behaviors have reached a plateau. Why, and what does this mean for marketers, their clients and their portfolios?

Trends in Mobile Barcode Usage by Marketers

Mobile bar code scanning is growing exponentially, according to reporting data collected by Scanbuy™. The company calls itself the world leader in mobile bar code scanning applications. It’s one of several technology innovators that lets you download a bar code reading application to your smart phone and use the camera function to capture the bar code image. The image then takes you to information on the Web–much like actually clicking on a Web link.

According to the company’s information, mobile scanning traffic increased 700% between January 2010 and October 2010. This technology is being rapidly adopted for marketing and advertising purposes. Various types of bar codes are showing up on printed materials and websites that can be photographed with a mobile scanning application to take the participant to additional information on the topic of interest.

Microsoft®, among other companies, also offers a free Tag Reader application that mobile Internet users can download to their phones. How many of you actually use such applications and what are your thoughts about the future of them?

iPad Leads Tablets Into Workplace (by Thomas Claburn of Information Week)

In a blog memo by Microsoft® Chief Software Architect Ray Ozzie, marking his decision to step down from his position, Ozzie asks us to “close our eyes and form a realistic picture of what a post-PC world might actually look like, if it were to ever truly occur.” For some, the post-PC world is already here. As Forrester analyst Ted Schadler sees it, tablet computers, exemplified by Apple’s iPad®, are post-PC devices—and like it or not, they’re now being used by businesses.

In a report issued last Tuesday, Schadler observes that new tablets seem to appear every day. He cites Google® Chrome OS tablets, the Cisco® Cius, the Dell® Streak, the Samsung® Galaxy Tab, the RIM® PlayBook and the HP® WebOS-based PalmPad as examples. Even if it’s only Apple that’s currently selling the most tablets—4.19 million during its most recent quarter—Forrester is predicting 13 million tablets will have been sold by the end of 2010 and 59 million will be sold by the end of 2015.

Google Improving Local Search (by MediaPost)

According to Search Engine Land™, Google® this week debuted “Place Search,” which offers a new way to experience local search results. According to the company, “There appear to be some fairly major SEO implications.” Officially, Google says that its algorithm has been improved and refined for Place Search.

“Now, fully fleshed out Place Pages will assume much greater importance, as will being present and reviewed in the various sites featured in the ‘clustered’ links,” notes Search Engine Land’s Greg Sterling. As a result, he says, local directories like Yelp®, Citysearch® City Guides, Insider Pages® and Urbanspoon® will benefit greatly from the change. Visually, maps have been moved to the right column and “floats” or scrolls down the page as users move down results.

Selected third-party sites referencing a particular search topic are “clustered” with the listing. In cases of ambiguous queries, if Google isn’t sure whether users are seeking local information, there’s another type of result that will appear, which Google refers to as “Places Mode.”

What are your thoughts about such news? We’d love to hear your opinions in the comments section below.

Jim Thebeau
Partner/CEO
800-728-2656 ext. 121

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Google Instant

October 25th, 2010 by Categories: Internet Technology, Website Design Tags: , , , , , , ,

Google Instant DemoGoogle Instant® launched over a month ago and some of us have become quite acquainted with the new Google search page. For those that haven’t noticed the change, Google has updated their search page to give you “instant” search results even before you press the search button. (It’s somewhat like their auto-complete/suggest feature, but it’s been expanded upon.)

For some Internet users this change was disorienting, not to mention that Google Instant has also put a heavier load on Google’s servers. Why would they want to do this? Speed.

Speed is something that Google has been focusing on quite heavily lately. Google has sped their site up to be as fast as the user’s Internet connection can handle. They’ve removed all distractions from the search page and now they’ve realized that they can provide the full results page even before the user has finished typing in their search terms. Google is claiming that users save 2-5 seconds on each search they make using Google Instant.

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Google also mentioned that they’re trying to learn the user’s intent as an effort to allow the user to get back to what they want to do instead of spending their time attempting different searches. This might seem counter-intuitive, but more accurate search results also means more accurate advertising (which is their bread & butter) will be provided on that same results page.

One aspect that helps make the results accurate is the personalization of the search results. This introduces the concept that there’s no longer a set list of results for a term, and instead the results vary from one person to another. Google is constantly changing the landscape of search engine optimization, and this is something that we have been very keen on keeping track of at HRB.

Google isn’t the only successful company that’s been focusing on intent in an effort to improve their service or product. As the CEO of Apple® once said, “If we’d given customers what they said they wanted, we’d have built a computer they’d have been happy with a year after we spoke to them – not something they’d want now.” This is a goal that many businesses strive for as it positions them in a way that provides longevity in their brand as well as what they’re trying to sell.

Kurt Zenisek
Lead Web Developer

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Web Designers Increasingly Tailoring the User Experience Alongside the Surge of New Technology Devices

August 26th, 2010 by Categories: Internet Technology, Website Design Tags: , , , , , ,

Device Screen Sizes

Photo Credit: IGN.com

There has been a surge of new devices coming out with a wide variety of form factors and intended functionality. There was the boom of the netbook form factor and GPS/in-car systems, followed by the iPhone® and other touchscreen mobile devices. Now companies are looking into providing more options for the touchscreen tablet-sized device and the HDTV screens that people already own (with the help of GoogleTV®, AppleTV®, and Boxee®). These all are accompanying desktop computers, laptops and modern game consoles in the fact that they are all capable of being (if not already) Internet-enabled.

When people realize that the device that they’re using is Internet-enabled, they don’t want to have arbitrary limitations on what they can access considering that all of these devices have the screens and input methods that are necessary to access and navigate around a website or Web application that they can use on their computer. They’re all using the one-and-only Internet (or at least that’s how we’d like to keep it), so they should (in theory) be able to access the same content.

Many devices follow this rule of thumb by giving users access to a Web browser of some kind and this trend is becoming more prevalent among device manufacturers. This leaves website designers with a new issue since most of the websites on the Internet were designed for computers with screen sizes ranging from around 13 to 24 inches with a mouse and keyboard. For example, needing to zoom and pan across a website that was designed for a desktop computer while using a mobile device is not the optimal experience.

It’s possible to take the same content on the site, detect the screen size of the device being used and display it in a way that best fits the device. The screen size detection is near instantaneous so it really comes down to the developers dedicating their time toward designing the new way that the content is displayed on the varying screen sizes. They can use a standard set of “Mobile,” “Computer” and “Projector/TV” options to limit the number of designs that need to be created (they might also choose to include a “Tablet” design). This still remains within the standardized capabilities of a website so the user is still simply accessing it via their Web browser of choice without needing to download an application or plug-in. (Although the developers might choose to offer an app simply due to the fact that it’s easier to access an application than to memorize and type in the URL on most devices.)

jQuery Mobile's Testing Lab

jQuery Mobile's Testing Lab

There’s a bunch of user interface libraries that developers can implement on their websites that help speed up the process of designing, as well as standardize an expected look and interactivity between websites that were developed by people who hold no relation (other than the fact that they used the same user interface library). Here’s a few that have sparked some interest in the developer community:

I would have included Cappuccino on that list, but 280 North (developers of Cappuccino) was recently acquired by Motorola so that they can continue their efforts for Motorola devices and software.

Still, this isn’t the first time something like this has happened—Palm was also recently acquired by HP® and their efforts with WebOS (Web Operating System) will live on in HP’s future offerings. HP has already confirmed that their touchscreen tablet device coming “early in 2011” will be using WebOS instead of Windows 7 Tablet®. Apple® and Google (numerous hardware manufacturers are using Google’s software) already have a strong standing in this area and it’s reassuring to see that Motorola and HP are also making their commitment. The end result is being able to provide a centralized, yet completely open and free of corporate interests, access-point with content that’s custom-tailored to best fit the device that you are using.

It is important that we fight for this, because we don’t want our efforts of forming a centralized communication network to become overrun by large corporations that then will be able to influence what is sent over the network.

Kurt Zenisek
Lead Web Developer

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Progressive Enhancement on the Web

August 12th, 2010 by Categories: Internet Technology, Website Design Tags: , , , ,

Sony.com in 2001 vs. 2010I wrote an article in May called “What’s the Right Way to Update?” that covered the updating procedure for various software and how it can be improved so that users have the latest version.

Having the latest version of software can be very important due to the fact that technology is updated at a fairly fast rate. Using a copy of software from six or so years ago can mean a lot in terms of what it can do and how you interact with it.

For website developers, the target audience could very well be using a range of Web browsers that were last updated as far back as 9 years ago or as recently as an hour ago.

This is where the concepts of “graceful degradation” and “progressive enhancement” come in.

What is “Graceful Degradation?”

Graceful degradation is a development term that means a site is built to the latest standards, yet it still works for anyone using an old Web browser. Not everything will work exactly the same in the old Web browser, but nothing will be broken. This means that those users with the latest Web browsers will get to utilize all of the site’s features, whereas those using a less capable browser will see a simplified version.

What is “Progressive Enhancement?”

Progressive enhancement is essentially the same as graceful degradation, but the developer starts by creating the base-level functionality that works in every browser. Then they add features to provide a little more for anyone using a modern Web browser. Graceful degradation and progressive enhancement provide the same benefits, but it’s just a matter of the developer’s preference as to what they want to use as their starting point.

Now that I understand the lingo, why do these terms matter?

I invite you to compare what websites looked like in 2001 to what they look like now. Keep in mind that the websites from 2001 were being viewed in Web browsers that were released just 5 years after the concept of displaying an image in line with other content on a website was first implemented.

The modern idea of providing a better website for users with capable browsers is in hopes that people using old Web browsers see some benefit in updating them, which would allow innovation to commence in the mainstream user base. I mean, a group of Web developers actually held a funeral for Internet Explorer 6® when Google® announced that they no longer supported it (Microsoft® even sent flowers)!

In the meantime, there still needs to be some ambition by developers that leads the way to the latest and greatest features and functionality.

Kurt Zenisek
Lead Web Developer

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Extra! Extra! This Week’s Interesting Marketing Stories!

August 9th, 2010 by Categories: Branding, Internet Technology, Marketing, News Tags: , , , , ,

If you have an interest in sales and marketing, this post is for you. At HRB we’re constantly monitoring advertising, strategic planning, research and public relations trends that are driven by new software automation tools, unique bundling packages and social media marketing contests. Check out these stories and let us know your thoughts in the comments section or on the HRB Facebook page.

FTC looks at opt-out option for behavioral targeting

If you have not been following the discussions surrounding online behavioral targeting and the resulting data gathering on individuals, you may want to start. Whether you are using behavioral targeting as a marketing technique or you are a consumer, you could be affected.

According to MediaPost®, The Federal Trade Commission (FTC) is considering a “do not track” list to address Internet advertising privacy concerns, similar to the Do Not Call Registry pertaining to telephone solicitations. To learn more about behavioral targeting visit the FTC’s Wikipedia page.

What are America’s favorite news sources?

 

What are America's favorite news sources?As a former journalist, I find the rapid changes in news consumption habits fascinating. Of course, age, technology and access all play a role in how we get our news.

According to a new study by Gather Inc., individuals are increasingly turning to the Internet to find, receive, share and discuss news. The report reveals trends in how people are receiving and interacting with various Internet news outlets and starting millions of conversations across America.

For instance, a whopping 53% of people still cite newspapers as their main source of news, although 65% of respondents younger than 25 years old described their news habits as interest-based, only reading about breaking news stories or stories of interest. 70% of respondents in this age group turn to the Internet to learn more about a breaking news story and share information with others via social networks.

Marketers increasingly seeking online tracking metrics

Marketers are slowly but consistently moving more of their marketing budgets from traditional to online sources. And, the more they spend on SEO and social media marketing, the more they want to measure ROI.

The Forbes® Insights and software and analytics firm MarketShare Partners reveal that marketers and agencies continue to struggle with finding the metrics to justify dollars spent on online campaigns.

 

Strategic growth planning for business and marketing success

Ever wonder why some companies turn everything they touch into gold while others struggle to capture great market share? Why marketing doesn’t work with sales?

These questions keep CEOs from sleeping at night. It takes guts and experience to bring accurate, honest analysis and advice to today’s company executives. When it comes to growing a business, most companies struggle to find just the right balance of all the right growth ingredients.

Download the HRB GROWTH brochure and perhaps you’ll see how the “domino effect” can work for your brand.

Can the iPad® slow newspaper and magazine readership?

Can the iPad slow magazine and newspaper readership?Earlier this year, just as the iPad® was being launched, BtoB Magazine carried a front page story about the possible effects the Apple iPad could have on reviving the ailing print media industry. For one thing, with its vertically-oriented color screen that mimics the size of a single magazine page, the iPad is seen in some circles as an ideal device for reading digital versions of print publications.

“We feel it’s an exciting, new, major media platform, and it can’t be ignored,” said Jason Snell, Editor of IDG’s Macworld, which is currently developing an iPad application.

Jim Thebeau
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What Makes Apple's Mobile Ad Platform Different?

August 5th, 2010 by Categories: Internet Marketing, Internet Technology, Website Design Tags: , , , , , , , , , , ,

Apple iAdThe iPhoneTM 4 has been out for over a month now. At that time, there was also a software update for older iPhones and iPodTM touches that added many features that were new on the iPhone 4. Part of the software update was the ability for app developers to display ads served up by Apple’sTMiAd” platform. With the popularity of free applications that people download on a whim comes the desire for developers to monetize them to pay for their initial development costs and support further development.

The advertising model has now been brought into free apps, and it’s like a traditional Website that is mostly, if not entirely, supported by advertising. Apple’s iAd platform isn’t the first to offer developers the opportunity to include ads in their apps, but they do it a little differently.

The traditional electronic ad is either text, an image or a brief animation that, when clicked, will take you directly to the advertiser’s Website. iAd recognizes that most mobile devices either don’t support Flash or have a limited mobile edition of Flash so the common animated Flash ad isn’t possible. People often quote the statistic provided by Adobe that 96% of Web browsers have Flash installed, but that figure is actually representative of the percentage of Web browsers that are capable of running Flash and have it installed. That means it’s excluding millions of devices that have a Web browser that can’t run Flash, even if the device owner wanted to (this includes Apple’s mobile devices among many others).

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iAd instead focuses on the fact that 100% of all Web browsers have HTML support. Plus, all of the devices that iAd will be shown on also have CSS and JavaScript support for animation and interactivity. This method allows advertisers to show the full ad experience via CSS and JavaScript on all devices by default and shows the static version of the ad if they set JavaScript to be disabled. Using Flash will instead be shown as a blank block and will require the Flash plugin to show anything at all or requires the developer to also build the HTML version. This begs the question of, “Why not build the HTML version in the first place?” Ads haven’t been using HTML, CSS, and JavaScript until now due to the fact that CSS and JavaScript-based animations were introduced recently so Flash was the only option available to advertising / Website designers.

Apple iAd Toy Story

Click to view full size. Created by blog.monty.de

iAd’s extended ad view does include some new functionality that other ad services don’t offer. The ads expand within the current application when they’re tapped on instead of opening a Website in your Web browser. The ads are self-contained so that everything the advertiser wants to be shown can be included within the interactive ad, and can be closed at any time using a close button that is located in the same place for every ad. The expanded ad also has the ability to:

  • Allow the user to submit a form (register for a giveaway / sign up to a newsletter)
  • Download or purchase something from the App Store (purchase the full product / download a companion app)
  • Save media to the device (wallpapers / videos)
  • Access the camera (scan a barcode in a store / take a picture of yourself using the product)
  • Integrate into other web services (social media / the product’s website)
  • and more…

There’s the potential for a malicious advertiser to exploit some of these features or be a security risk but Apple is requiring each ad to be inspected and approved before being displayed. When iAd was announced, Apple brought up that finding a way to keep the advertising interactive while maintaining an emotional tone was very important to making this form of advertising engaging and effective. This is just another option that’s available to advertisers and developers alike and seems like a promising idea if used properly.

Kurt Zenisek
Lead Web Developer

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The Emergence of Mobile (Part 2)

July 27th, 2010 by Categories: Internet Technology, Website Design Tags: , , , ,

In my last article, “The Emergence of Mobile (Part 1),” I gave an overview of the history of the mobile phone as we’ve come to know them—from the very first commercially available phone to the phones we use today. Now that the worldwide adoption of cell phones has increased from 12.4 million people in 1990 to approximately 4.6 billion in 2009, developers can have a seemingly modest goal of 1% cellphone market share penetration. That translates to 46 million people, and that’s quite a large reach for being only 1%. With such a large user-base & increasing attention from the media and general public, the big question is this: “What’s next?”

Remember car phones?

The timeline above shows milestones in the mobile market and it’s clear this industry has come a long way since 1946. If the common trend in devices continues, the next mobile phone will be smaller, faster, more durable and more aesthetically appealing. It will also be more affordable and have a longer battery life. Advancements like these are predictable and don’t really add anything new to the average mobile phone’s repertoire, but they do make for a device that is more universally appealing to consumers.

Researchers have been trying things that might seem ridiculous at first. For example, there are prototype phones being developed that feature an embedded video projector. This would be valuable for businesses or general users who want to share presentations, photos and videos without having to huddle around a small screen. Another approach is to create a mobile device that can “push” content to any TV with this functionality (such as Google TV).

Still other researchers have been exploring augmented reality:

Services like these provide location-aware information such as points of interest (ie. restaurants) and social interactions (ie. Tweets & status updates). This video doesn’t really show that the augmented reality concept has branched off into other areas including photo sharing, games, and more. The only thing that the user needs to do is point their camera at what they’re interested in to see the information. Consider that the alternative is going to Google and getting results that may or may not be what you’re looking for. Augmented reality isn’t a new idea, but it has become much more feasible with devices that now have high quality cameras, fast processors, compasses, gyroscopes and highly-accurate GPS.

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New ways of accessing/sharing entertainment & information will continue to be developed so that people will always be able to choose the method that they prefer the most. Documents were first written on stone until paper was invented, and now technology has made it so that our ideas can be accessed, shared, and collaborated on with anyone, anywhere, and at any time. The concept of storing & distributing information remains the same but the possibilities have been extrapolated so consumers are no longer restrained by arbitrary limitations.

At one point, the most common way of getting information about someone involved looking them up in a phone book. Now you can find information in half that time by using Google search and find out more about them via a social media marketing site like Facebook. Both website designers and hardware/software developers have been busy making sure that what they make works harder, faster, smarter and easier for the user so that they have the best experience possible.

Who knows? At today’s rate of innovation, something like this will probably be coming to your household sooner than you might think!

Kurt Zenisek
Lead Web Developer

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The Emergence of Mobile (Part 1)

July 20th, 2010 by Categories: Internet Technology, Website Design Tags: , , , , ,

Motorola DynaTAX 8000X

The world's first commercially available mobile phone. The Motorola DynaTAC 8000X cost $3,995 when it was released in 1983.

Mobile devices have been around for quite awhile now, but they’ve become incrementally more advanced and affordable since they were first introduced in 1983. From heavy Motorola models to today’s lightweight smart phones, how has the customer base changed over the years and what are their expectations for future mobile devices?

Innovators were willing to pay the expensive price for the service in big cities so that they could be reached at all times. Everyone wanted these devices to be more portable in addition to being affordable and have reception anywhere they may be. So the next decade was spent addressing those primary areas. Being able to contact someone anywhere at anytime was such a powerful idea that today we still see phones being sold where the features include nothing more than being able to call and/or text someone.

IBM brought us the first commercially available “smart phone” in 1994 called the “Simon,” which cost $899. This device paired the traditional cellphone with applications so that people would also have their calendar, address book, world clock, calculator, notes, email and a few games accessible anywhere at anytime. The Simon had a limited feature set, was slow and wasn’t easy or quick to use, so people knew that this was only the jumping-off point for things to come.

Look at the list of applications available for the Simon, and think of any additional capabilities you’d want a phone to have (other than make you a sandwich…that falls under robotics). Now, consider that the modern smart phone has had sixteen years of development time since the Simon. Many people don’t see the modern smart phone being any more capable than the IBM Simon, or at least they might not utilize it to it’s full potential.

Before the release of Motorola’s Blackberry brand, the hype over most technology advancements mattered only to businessmen and technology enthusiasts. The term ”smart phone” became synonymous with BlackBerry, even though the only added benefit of this model was the Wi-fi email access at all times. Then Apple released the iPhone.

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Recently a group of students were asked, ”How many of your parents use a smart phone?” Nobody raised their hand. Then they were asked, “How many of your parents have an iPhone?” and two-thirds of the students raise their hands. The iPhone broke out of the the limited feature set/target audience that people have come to know “smart phones” by.

The iPhone was on to something. They combined the smart phone with the iPod, and the popularity of the iPod at the time brought over it’s userbase by the thousands. What differentiated the iPhone was that it did nearly everything that the BlackBerry could do but in a way that was quicker, easier to use and more aesthetically-pleasing.

iPhone 4

The design might resemble the monolith in 2001: A Space Odyssey, but we're the ones filling it with information.

This wasn’t enough, though, because the first iPhone was initially limited to the applications that came with it. Apple launched the App Store two years ago and since that time it has served up over 3 billion downloads. The capability of the smart phone then became matter of the developer’s imagination. The iPhone 4 now includes a gyroscope that none of Apple’s apps actually take advantage of, and was added purely to provide more capabilities to app developers. This booming active user base and strong manufacturer support means that if users want it, Web developers will make and monetize it. It’s great to see that this isn’t a one-horse race either, because Android-based phone sales have been quite lucrative and also have an active app store.

Over the span of 27 years, we have seen mobile phones become more affordable, more reliable and more enjoyable to use. Most people, myself included, now find themselves with all their notes, email, contacts, voicemail, unread/saved news articles, etc. available from a phone, computer and any Web browser that then pushes any change made on one device out to everything else. The smart phone went from being able to contact someone anywhere at anytime with a cell phone to being able to do anything anywhere at anytime with any device. It has created an always-connected world for those with these devices.

Kurt Zenisek
Lead Web Developer

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