Ever wonder why some supply chain companies turn everything they touch to gold, while others struggle? Why great products struggle to capture great market shares? Why marketing doesn’t work with sales? Why marketing ROIs are always difficult to measure?
These questions keep CEOs and marketing leaders from sleeping at night. If you’re losing sleep over your sales and marketing efforts, talk to the supply chain specialists at HRB.
High Tech Marketing.
Actually marketing technology is one of the toughest jobs around. Firms that market technology must understand the synergies between different technologies that generate sought-after productivity and IT solutions. And, they must innately understand those technologies and how they can be applied.
Our clients work with SAP, Oracle, IBM, Microsoft and a host of other small and large companies. Indirectly we’ve worked with those companies through our clients.
“We never start working on a project without a detailed written estimate that is signed by the client.” - HRB
Marketing supply chain companies is part of our corporate DNA. For more than 25 years our clients have included the premier supply chain manufacturers of bar code and RFID automated data collection hardware and software. We were there at the beginning to market Wi-Fi and RFID technology to the commercial and industrial markets, including warehousing and distribution centers.
That large family of technology includes bar code scanners and printers, RFID tags and readers, rugged computers, handheld computers, Wi-Fi, VoIP, wired and wireless printers, Wide Area Networks, field service, route and beverage, warehouse management systems, distribution centers and manufacturing. Our experience also includes marketing 1D, 2D, 3D and other bar code technologies, as well as QR codes.
Clients like Intermec Technologies, Zebra Technologies, MobileDemand, Norand, Advanced Automation, YASH Technologies and their channel partners are a big part of our heritage. It takes a creative business to business marketing strategy to promote supply chain and technology products.
The team at HRB understands the supply chain technologies and the dramatic productivity gains they collectively bring to companies that adopt them. We’ve written hundreds of case studies, news releases, articles and white papers that document that productivity for our clients. We’ve developed websites designed as sales funnels and PPC campaigns that have produced leads and sales results.
Our expertise ranges from research, branding, design, advertising and media buying to website development, SEO, generating national editorial coverage and lead generation campaigns.
Not only did HRB introduce the first handheld computer for route accounting developed by Norand, it has generated leads for technology companies by planning special trade show events and attention-getting 3-dimensional mailings.
HRB is one of the most experienced supply chain marketing firms in the nation.
Generating leads and qualifying them is a critical job of marketing. Are you getting your share of great leads? Do you have a proven method of qualifying those leads quickly and accurately to get them into your sales funnel?
Our supply chain team at HRB has expertise in creating online sales funnels using your website. We modify your website to generate, accept, track and qualify leads. We help you create content for your website then promote it using Search Engine Optimization (SEO) or Pay Per Click (PPC) campaigns.
Qualifying leads is done by our highly trained call center team, which has experience in asking the strategic questions that can help you turn a lead into a sale. Once a lead is generated, our call center staff quickly contacts them to qualify it and feed warm and hot leads directly to you or your sales staff.
If you currently do not have a means of quickly qualifying leads and getting them to your sales team, the HRB call center can help.
Research shows that the faster you respond to a lead, the more likely that person is to do business with you. In fact, our call center team can contact your leads within 24 hours, greatly improving your chances of making a sale.
Partners, dealers, distributors, software suppliers and systems integrators are vital to supply chain data capture manufacturers. HRB has extensive experience working with manufactures to support and help their channels market their products and services. We’ve developed direct mail, Internet marketing campaigns and websites in support of manufacturer and channel partners. Please contact HRB to discuss our experience and see if it’s a fit for your business.
Your brand is your most valuable asset. Are you treating it that way?
If you’re not serious about branding, you could be well on the way to becoming a commodity. Consider this: You’re fortunate if a single innovation that puts you ahead of the market lasts even a year. New services and features often can be copied or equaled by your competitors within three to six months. And pricing? Someone is always willing to cut costs.
Truth is, you have only one long-term competitive advantage: your brand. You brand is your trusted promise to your customers. It’s the sum of every experience they’ve ever had with you – and shorthand for what they can expect every time they do business with you. It’s the emotional connection that keeps them coming back.
Are you treating it with the importance it deserves?
HRB creates and manages powerful brands as valuable corporate assets and markets them to grow the business.
Whether you are looking for a new brand identity (logo and tagline), or an entirely new position in your market or industry, HRB has the experience and expertise to get the job done.
We’ve worked with technology companies across the nation. It has been our experience that companies that work with HRB usually are interested in branding, lead generation, lead qualification, website development and marketing programs.
Our first step is to determine if HRB is a fit for your company by conducting a free download session and marketing audit at your facility or ours. The audit is essentially a list of questions we ask to discover your concerns related to sales and marketing. It takes about an hour and there is no charge for the initial meeting. Then we send you a written audit report with 48 hours that contains specific experience HRB has that fits your situation. If we determine there is a fit and that you would like to work with HRB, we then provide you with a detailed written estimate or proposal to begin the engagement process. We never start working on a project without a detailed written estimate that is signed by the client. Call 800-728-2656, ext. 121, or email Jim Thebeau.
We know the technology. Now you know a little about us.
