Marketing manufacturing companies takes an understanding of successful business to business promotion strategies, the role of advertising, trade and business media, public relations, the Web, social media and Internet marketing.
HRB has nearly 40 years of experience marketing manufacturing companies and their messages to diverse target audiences – from Intermec Technologies and Al-jon Manufacturing to KONE Elevators and Escalators, Metal Design Systems, Barker Company, Zebra Technologies and Paladin Brands (a Dover Company).
During our initial meeting with manufacturing clients we ask a series of strategic questions designed to discover where potential problems exist. We discuss sales and marketing strategies. Once we complete an extensive download and understand the issues, we provide a highly detailed strategic marketing proposal.
We handle traditional and online advertising, co-op advertising, trade show design and marketing, news releases, media interviews, article, website design and case study development and placement. We specialize in lead generation and lead qualification.
