Newsletter Design
CRST International, a Cedar Rapids-based trucking company, uses newsletters to communicate with its more than 700 employees. But they wanted to update the format to make sure they were communicating as effectively as possible.
HRB redesigned the newsletter, transforming it from a standard 8.5 x 11 document into a glossy, tabloid size newsletter. The content changed too. We gave each newsletter a theme. One month focused entirely on safety. The next one on technology and how it was changing their business.
The new design gave the newsletter a hipper, more modern look. While the messages stayed the same - the presentation made all the difference.
CRST Mailings
It takes something special to get through to decision makers. One way to grab their attention is with a direct mail. That's what CRST Logistics did when it tried to reach transportation decision makers.
HRB developed a 3-D mailing that spotlighted CRST's savings to its customers. We sent a mini maglite flashlight to a select group of prospects with short, simple copy that highlighted how CRST could help make their job easier. Now that's a bright idea.
The mailing sure got their attention. All CRST had to do was pick up the phone and call them.
