Dynamic Broadband was competing with the big boys when it came to promoting its high speed internet solutions. How can a small broadband provider from Iowa keep up with huge advertising budgets?
It partnered with HRB and learned that big ideas can trump big budgets. We developed a direct mail campaign that featured postcards showing some pretty strange things: A cow being beamed up into a flying saucer and a matronly lady hanging an oversized pair of a man's underwear on a clothesline.
Unlike elaborate and costly direct mail efforts, the postcards didn't need to be opened to create awareness. Once the reader's attention was captured, the campaign's memorable humor encouraged prospects to look at the advantages offered by the company. And when they did, they called Dynamic Broadband.
