The Iowa Lakes Corridor Development Group wanted to convince visitors that the Lake Okoboji and Storm lake area of Northwest Iowa was more than a vacation spot. They wanted to show them that it's also great place to move your family and relocate your business.
HRB developed a full campaign around three simple words: "Why go back?" The campaign encompassed outdoor billboards, radio spots, sidewalk art, aerial advertising, a fishing contest and other PR tactics.
The campaign created tremendous awareness, and more than $60,000 worth of media coverage. Not bad for three simple words, huh?
