To figure out how to best market ReadyMobile's new line of pre-paid phones to customers, we first had to learn what attracted their customers to the pre-paid phones in the first place. Two words: convenience and affordability.
With these insights in mind we were able to develop a logo, packaging and point-of-purchase displays for the flip phones. The materials emphasized the convenience and affordability of pre-paid phones. At the same time, we developed full-page ads in convenience store trade publications to encourage the stores to "ring up" new sales with this rapidly expanding product category.
Our efforts exceeded expectations at helping ReadyMobile quickly establish itself in this market.
