How do you think like an 18-year old? It can be pretty tough. But that's exactly what we did when Waldorf College wanted to promote its transition from a junior college to a four-year institution.
We used research to determine why Waldorf appealed to students. Then, we used those insights to develop a marketing communications plan that spoke directly to potential students. It included direct mail, advertising and PR.
The results? The school hosted its largest visitation day ever, and applications increased by 40 percent.
