Tell Your Story Using the New Public Relations Strategies
Are you telling your company's whole story?
Consumers are drawn to compelling stories - stories that personalize the message you want to deliver. Would you rather read a story about horse racing, or something about a horse named Diamond Joe whose daily life is horse racing? How his successes and struggles tell the story? What's more compelling, a story about a great new product hitting the market, or a story featuring Jennifer using the new product and talking about what she likes about it and how it helps her? And, what role does social media play? A big one.
What You Will Learn:
- PR is still all about relationships, a good story to tell and building a community that loves you.
- How to marry traditional and social media to tell your story.
- Smart PR is building your own media outlet and using the crowd.
- The role of news releases in the age of the blog.
- The value of an ongoing PR program and how it's tied to building your brand.
205 2nd Avenue SE
Cedar Rapids, IA 52401
