In advertising, one of the worst things anyone can say is “So what?” That means they’re not connecting with the ad and aren’t compelled to respond.
We make sure our creative connects with your customers. It might be a visual that makes them laugh out loud. Or an offer they can’t stop thinking about. We want to connect with them on an emotional level.
Next, we compel them to respond. Maybe we ask them to visit your Web site and enter a drawing, download content or respond to a call to action. Or we encourage them to purchase one of your products and receive a discount. Whatever it is, we ask them to do something.
The most effective advertising and marketing uses calls to action. That means that you tell them exactly what you want them to do and provide them a way of taking that action. Unclear directions or calls to action lead to lower response rates because the recipient may not be sure of what you want them to do. Make it clear what you want them to do and make it easy for them to do it. Your response rates will go up. After all, who doesn’t want more sales?
Example: Call 800-555-1000 today to receive your free information kit.
The two foundational fundamentals of advertising are Calls to Action and Offers. Without these, consumers may not know what to do or why to do it when they see your advertising. You can do either or both. But whatever you do, include either or both.
Example: If you buy before 5 pm Tuesday, you’ll get a $10 gift card.
Our goal is to help you measure the ROI of your advertising efforts – whether traditional or online. We’ll discuss with you the best way to measure the return on your advertising investment and how to track it.
Here’s some of the advertising work that we’ve done:
New Look! 