Internet marketing is fast becoming the newest way to attract customers and clients, and HRB is ready to give your business that edge. Millions of users are surfing the Web at any given time. The question is, will they find your website? HRB can not only help you design a site that is professional and attractive — we also perform domain name strategy, search engine optimization (SEO) and other digital marketing techniques to generate website traffic.
Increased traffic to your website generates increased leads — if the site traffic is appropriate. You wouldn’t target 20-year-olds when you are trying to reach a 40+ audience in traditional advertising, and the same theory holds true for new media advertising. HRB finds the right digital channel for website advertising, depending upon the audience.
We can perform emarketing through social media, Facebook or LinkedIn advertising, search engine marketing, blogs, website content strategy, press releases, and more. Companies everywhere are starting to take advantage of the extensive audience reachable via Internet marketing. We are experts in the field, and we can help you to reap its benefits.
Ask us about some of the services we can perform to help you strategize the value of online advertising:
A good keyword analysis is the first step to a solid search engine marketing campaign, whether you are undertaking search engine optimization (organic) or pay-per-click (sponsored) search. It is also most helpful before you start public relations efforts so you know how to incorporate the right words into your press releases, boilerplate, and Web content to give you more online traffic.
In a Keyword Analysis, HRB uses information about your company, your products, your services and your website in tandem with data driven directly from Google to determine the following:
Which keyword phrases are the most relevant.
Which keyword phrases will generate the most traffic.
Let HRB provide you with the tools you need to take advantage of the online traffic available to you. With your keyword analysis, you will also get recommendations for ways you can start using these phrases in order to get better results now!
A great site has no effect if it can’t be found. That’s where HRB and Search Engine Optimization come in. Search Engine Optimization (SEO) focuses on your website appearing as high in the search results of popular engines as possible. This is paramount to the success of a website because in order for clients to do business with you and your site, they first have to find it.
SEO takes into account the algorithms used by various search engines as well as keyword research to deliver maximum traffic for targeted keywords and maximum site effectiveness. It involves web design, copy, structure and other factors, and HRB knows how to optimize them all.
HRB can perform a preliminary keyword analysis and write a plan to incorporate the use of critical search terms within the web site. In addition, HRB can move forward to change the meta tags and content on the site for increased exposure.
HRB will provide a review of your company’s potential on a Google AdWords pay-per-click search engine marketing (SEM) campaign. HRB will perform keyword research suited to your business, product(s) and service(s) and will provide a segmented keyword list along with a recommended budget and clicks expected from an AdWords campaign.
To maximize the value of social media, consideration should be given to the targeted audience that can be reached by advertising on Facebook and LinkedIn. HRB will research audience segments on the sites to determine whether the effort would be viable for reaching the right audience. HRB will perform an analysis of targeted paid advertising on both Facebook and LinkedIn and deliver a forecast of expected results and costs.
Here’s some of the internet marketing work that we’ve done:
