Public Relations

Are You Telling Your Company’s Whole Story?

Good public relations programs are about more than just sending out press releases. They’re about creating a buzz. Building third-party credibility. Drawing positive attention to your company. And most importantly, they’re about telling a story.

Public Relations is an essential ingredient in the recipe that is your company’s brand and reputation. It’s about telling your company’s story frequently in multiple ways that are highly credible – and keeping your key messages in front of your target consumers and audiences.

Generating editorial coverage, referred to as unpaid media, builds awareness and credibility for your company, your products and your services. Whether it’s a product launch, a trade show, an important corporate anniversary, a name change or a new website, public relations is a critical factor in getting the word out to your key audiences.

HRB has been helping retail, consumer and business-to-business companies tell their stories for more than 30 years. We work with local, regional and national media on a weekly basis to place case studies, articles and business stories and to set up interviews on topical issues. We merchandise particularly important news releases to key media to generate additional coverage.

Our Public Relations team has experience in trade show media relations, media and analyst tours and new product introductions at locations across the U.S.

HRB builds PR efforts on the insights we’ve learned about your customers. It’s about making a connection on an emotional level. In PR, it’s all about connecting with editors and readers. That’s what will add to your bottom line.

PR services include: