Great marketing starts with insights. And great insights start with research.
Research can provide you with insights into your customer’s attitudes, behaviors, thoughts and feelings about your brand and your competition. These insights lead to messaging and marketing strategies that you may never have thought of otherwise.
What is the one thing that makes your brand unique and compelling to your customers? What is it that really matters to them? Why do non-customers choose another brand over yours? You should know the answers to these questions. We can help.
You agonize over deciding how to position your company, products or services. But if your brand is not differentiated and your message is not clear, you will not be successful.
HRB custom research is focused on “actionable” data. But you get more than just
data. The deliverable – your research report – includes specific research-based
strategies and recommendations that will make your marketing and communication efforts more effective. You get a research roadmap that will help you make smarter business decisions. In today’s competitive marketplace you can’t afford for your marketing to be wrong.
Every research project we do, whether it’s related to brand, market, product, product launch, customer or employee satisfaction, includes a list of recommendations you can implement – with our help or on your own. The last thing we want to see after you complete a research study is to see the results put on a shelf to collect dust. We provide you with actionable research results – information that you can use to improve your business, your brand, your products and customer satisfaction. Our proven BrandPlan™ process ensures that brand and business research brings value to your company. And, we’ll help you each step along the way.
We specialize in customized research solutions, designed to meet your specific needs. We begin by discussing your overall business objectives, with a focus on the research insight you need to meet those objectives.
We have expertise in a wide variety of qualitative and quantitative methodologies, and focus on finding an approach that effectively and efficiently provides you the research you need.
We use both methods to capture the right data to help solve your marketing challenges. You can feel confident that you are making smart, strategic marketing decisions based on actionable data. By getting it right the first time, you can save time and money, not to mention potential harm to your brand.
HRBwill walk you through the process step-by-step and provide a final research report that includes specific strategies and recommendations to help you get it right the first time.
Every research project we do, whether it’s related to brand, market, product, product launch, customer or employee satisfaction, includes a list of recommendations you can implement – with our help or on your own. The last thing we want to see after you complete a research study is to see the results put on a shelf to collect dust. We provide you with actionable research results – information that you can use to improve your business, your brand, your products and customer satisfaction. Our proven BrandPlan™ process ensures that brand and business research brings value to your company. And, we’ll help you each step along the way.
Regardless of your industry, sometimes you need a big-picture view of the marketplace. Market research can be used to understand the perceptions and motivations of decision-makers or consumers. This allows you to identify threats and weaknesses in your marketplace, and gives you the data you need to make informed strategic decisions.
Market research is recommended for gathering baseline data before developing a comprehensive marketing communications campaign, launching a new consumer product, or for articulating and strengthening a brand in the marketplace.
If you want to know more about a specific market segment or category, our research team can design a survey to help you gather the information you need to make educated, insightful business decisions.
Whether you are preparing to develop a new product or launch a new product, research can help deliver the data you need to make sound decisions. Wouldn’t you like to know if your product can find a place in the market and how best to market it? We’ve done this before and know what to look for and how to get the results you want.
Which advertising headlines, creative executions and messages will resonate most strongly with your targeted audiences? Will the new messaging platform you’re considering be effective for all your targeted audiences? If not, how should you customize the message for maximum effectiveness?
This research allows you to find out from your customers or potential customers whether your approach will likely produce the results you need.
Do you have a view into your competitive landscape? Do you know what your competitors are doing? If you want to maintain a competitive advantage, you need to survey the market to gain insight. The results may provide ideas for new products or services that complement your business and give you a leg up on your competitors. Or, it may reveal other opportunities you had not thought of. The right business intelligence can make the difference between breaking even or breaking out into exciting new business areas.
Did you know that “feeling neglected or underappreciated” is the number one reason customers leave a supplier? Ensure that doesn’t happen to you by surveying your customers, and prospects for that matter, to find out how they feel about your company, your products and services and your customer service. With our survey, you’ll get concrete information and recommendations on which you can take direct action to head off customer desertions.
Did you know that employee satisfaction is tied directly to customer satisfaction? Happy, engaged employees who feel they are part of the team transfer that sentiment to customers. Unhappy, disengaged employees are a threat to your customer base and your bottom line. When employee satisfaction is measured by a third party like HRB, you get more accurate and complete responses and results than if you do it yourself. When you give them complete freedom to speak without the fear of reprisal or personal identification, you learn a lot and you learn the truth. Can you afford to find out how satisfied your employees are? Can you afford not to?
If you don’t carefully shape your brand, others will do it for you. Periodically, every organization needs a comprehensive look at the attitudes, perceptions or behaviors of various audiences to get a true picture of its existing brand.
HRB’s 360 Degree Brand Research targets customers, prospects, management, employees and other key audiences to give you a fresh perspective on your brand and new opportunities that may not be readily apparent.
This research gives you a well-rounded view of your current brand and provides direction for improving or repositioning your brand that can put your organization in a more competitive position.
Custom crafted research can produce the information you need to make informed marketing decisions, set goals and generate a strategic marketing plan. It will help you establish a marketing budget that fits your needs. And, it ensures that you execute specific strategies and tactics to achieve business goals, rather than just doing marketing stuff that you think is important. The research results set the stage for measuring marketing ROI.
