To raise awareness of its quilting machines, American Professional Quilting Systems (APQS) got a little help from someone named “George”. HRB created an ongoing campaign of ads depicting “scuffles” between Fons & Porter, nationally known quilting superstars, and George, a fictional victim of the ladies’ insatiable need for new material to use in their quilts.
And by George, it worked. APQS credits the campaign with doubling its sales. And if you visit the APQS Web site today you’ll probably still see George making an appearance.
