As one of the largest suppliers to more than 262 Minor League Baseball, Major League Baseball and NHL teams, Bimm Ridder Sportswear enjoys having a pulse on what fans like to wear. The company originally approached HRB because it felt its brand was not a true reflection of who they are and where they want to go in the future. At the same time, there was concern that changing the logo might confuse customers.
HRB took a fresh approach to the icon that defines where many fans reside when attending a game, yet kept the black and red color palette to make the transition easier for employees and loyal customers. So far the comments have been excellent.
Love the new logo!
- Merchandise / Team Travel Director, Durham Bulls Baseball Club
