It takes something special to get through to decision makers. One way to grab their attention is with a direct mail. That’s what CRST Logistics did when it tried to reach transportation decision makers.
HRB developed a 3-D mailing that spotlighted CRST’s savings to its customers. We sent a mini maglite flashlight to a select group of prospects with short, simple copy that highlighted how CRST could help make their job easier. Now that’s a bright idea.
The mailing sure got their attention. All CRST had to do was pick up the phone and call them.
