Watch the standalone 15 sec. animation
We wanted something short & sweet to introduce our new brand, and a 15 sec. animated short was the perfect match. The animation itself is free from dead air & distraction-free so it can hold your attention for the short while it takes to play.
The nuance that we gave this to make this stand out was to integrate it into our website in a way that the HRB logo at the end stays behind as everything else fades away to show the new website (revealing both the brand & website). It isn’t just an image of the website… you’re instantly on the new website, and then the HRB logo slides up to fit where the logo is on the top left of the page. Totally blurring the line between the pre-rendered video & the live website. We couldn’t be happier about how this has turned out.
