Heart disease is a serious risk for women, but HRB found that few women realized just how common it really is. We decided it was time for a heart-to-heart.
Mercy Medical Center, the market leader in women’s health services in Cedar Rapids, developed a program to provide women with an easy heart disease risk assessment. HRB then developed a grassroots program that encouraged people to talk to the women in their lives about the dangers of heart disease. The campaign included a strong public relations effort, direct mail, newspaper advertising and radio commercials.
Soon the risk screenings had to be expanded to accommodate the flow of women who wanted to understand more about heart disease and its risks.
