Paladin, an independent manufacturer and distributor of construction attachment products, sells 12 different lines of products. Because of this they wanted to make sure that customers understood that all the products were part of the Paladin brand name.
To help them do this we made sure that their staff wasn’t sending mixed messages. We developed a style book that outlined specifically how the Paladin logo and name could be used in any of their corporate materials. That ensured brand consistency.
By setting a set of internal guidelines we were able to help Paladin maintain brand consistency and avoid customer confusion.
