Designing a new Web site? Try designing 13 separate sites that have the same look and feel but all have separate information. That’s what HRB was faced with when Paladin wanted to develop separate Web sites for each of its 13 brand companies.
Simplicity and consistency were key in this effort. To make it as simple for its customers as possible, we didn’t only utilize the same design, but also the same navigation for each of the sites. This clearly communicated that each of the brands was part of Paladin. In addition, HRB created an integrated database of more than 650 products for cross-selling opportunities for each of the 13 companies.
The result is a well-defined brand for Paladin and each of its brand companies.
