It’s not every day that you get a letter in the mail that will let out a healthy and robust “Moo” when you open it.
That’s what Proliant’s prospects heard when they opened the direct mail we sent them. To further engage the protein manufacturer’s customers we also offered a free sample of Proliant’s bovine serum.
With creativity and a little help from a four-legged friend we were able to engage their prospects the minute they opened the envelope.
