How do you connect with University of Iowa students to help them realize the dangers associated with binge drinking? With the millions of messages they are bombarded with every day, we knew we had to come up with something very unique to stand out from the rest of the crowd.
In this case, we let some dramatic pictures do the talking. We paired an image of a person with countless piercings on his face with the tagline “You can overdo anything. Drink Smart.” Or a picture of two people participating in a hot dog eating contest.
The message came across. Soon students were tearing our posters off buses and college buildings and hanging them up in their dorm rooms.
